People primarily interact with their family, friends, mentors and strangers. All of them have important roles in molding one to unleash the best and worst in a person necessary for living. When people socialize, they tend to learn a lot of things. They discover the different faces of life and that everyone has many differences and ways. In socializing with others, people become educated about customs, beliefs and anything that needs to be learned. During the younger years of humans, they usually imitate what their parents are doing and do things according to what has been instilled in their minds. Through this, people learn to do what is right and act accordingly being better citizens of the society. Furthermore, in socializing, people develop themselves, specifically their skills and abilities. The more the people one has had an interaction with, the good communication and social skills one possessed. This then becomes a useful tool to deal with individuals having social problems. With socialization, people become strong in dealing with life’s struggles. Problems are unavoidable situations in the lives of all individuals and these help a lot in dealing with such.

There are many activities that humans do that involve socialization. In the ancient times, people socialize in order to gain entry into a territory. In the workplace people interact with their colleagues to have coordination and become productive. In an intimate sense, people usually long for someone to love and spend the rest of their lives with. In business, people communicate to exchange goods and receive and render services. When one becomes too lonely and needs someone to talk to they call their friends or join parties to meet new ones. In understanding and dealing with other people in other countries, socialization plays an important role for the connection needed for them to impart their culture.

In the new generation, many forms of socialization had surfaced. People become so inclined with technology and spend most of their time using it. An example is conversations through phone calls or text messaging. The internet is also widely used and this includes online chatting, emailing and discussions. Social media had also increased in popularity; this is another technique of interacting with other people that made use of the internet. With the new way of inducing social interaction, people would get to reach people that are from the opposite side of the world. No one is restricted to enjoy such because the internet is for the use of the public. Social networking becomes one of the widely used social media; this includes Friendster, MySpace, Hi5 and Facebook. This allows people to make friends with anyone that have an account in such sites, and it has features that do not only entertain but also with maximum socializing techniques. Blogs are also widely used by internet users. These allowed bloggers to publish their ideas and thoughts for others to read. They can make posts that usually of the interest of the public. It also allows other users to make comments about the certain post and permits the blogger from communicating with the visitor. There are still other social media around like forums wherein people could make reactions on a suggested topic allowing others to explore the ideas of others. They are also able to interact through a conference and chat. Websites also include a feedback corner that allows customers to interact with the suppliers.

This goes to show that almost every important aspect of human existence involves socialization. From the ancient times down to the dawn of technology, people still continue to communicate and interact. This is indeed an integral part of humans that could never disappear from whatever changes the world will face soon.  Man is indeed a social being.

Although it may appear very similar, let us be reminded that the many forms of social media are not to be mistaken as synonymous to broadcast media. So what is broadcasting media anyway? Broadcast media are also called traditional media. This is very different from social media, but it does have some sort of similarities. Let us first begin by putting a clear distinction between the two. Broadcast media covered the television, radio, magazines, and newspapers. It is also far more expensive in terms of publishing than social media. A great amount of money is involved in the picture and issues such as legal in nature is also one of the things that is needed to put into consideration when opting to use traditional media. As mentioned earlier, the accessibility in using social media is relatively easier and is much simpler than traditional media. The government or the private sector of the society has the right in relation to the means of production. In contrast to social media, it is typically for free, or perhaps it only needs little expenses for everybody to enjoy. People immaterial of social class or political status in the society can engage in social media as much as they want. Aside from the abovementioned, the degree of technicality also differentiates social media from traditional media. Social media production does not require high-technical expertise in the field of Information Technology. However, in the case of broadcast media, you have to be really skilled and knowledgeable. A great amount of skills, experience, and training is needed for it to undergo production. Social media also allowed constant changes and updates of contents in the Internet. It can be improved, removed, or even perhaps reconstructed. Alteration in the contents is permitted and can be done in an instant. The audience is given the chance to be able to participate through the addition of personal comments, suggestions, and messages since social media are constantly changing and infinite. On the side of traditional media, it can never be altered once it is already been published in the market for public view. Any form of reconstruction is definitely not allowed.

In terms of the similarities of the two media designs, they are both capable of catering to an audience in mass numbers. Both media designs can enable an individual to achieve an audience in the international scene. Lastly, both the traditional media and social media serve a purpose, which is to disseminate information to the public. They may be separated by a lot of incongruence but there are held united by their main purpose.

Social media rely heavily on the interactions among individuals with the help of technology. Companies around the world are beginning to use social media as the means of endorsing their products in the market. This trend has gained an enormous amount of attention and positive feedbacks have already been heard that is why we should be expecting the use of social media even more soon.

Therefore, the genesis of social media has indeed made a huge impact in the business sector and in the society in general. The internet-based programs and applications have definitely provided a new medium of collaboration of ideas, communication, and marketing alternatives. The Internet has become a great ally of social media. Since the Internet has invaded society by storm and has become part of our daily lives, the influence of social media in the society is even more intensified. Social media have become more than just a media design. It has evolved into a sort of lifestyle.

We share our ideas, music interests, liked videos or even best photos of any perfect moments. However, above all what we share best is T-I-M-E. We spend our time online to socialize and show our gregarious features to any persona. Being an amiable person really matters a lot and as well as being very open minded to all the world can offer can cause a change. Everyone we meet online has so much to offer. He or she is not only registered in just one social networking site.

Let me give you an example of acquaintance I had. Let’s call him by the name Bougart.
He is the type of person who does numerous online activities every day. Since his field of job is inclined to the Internet and Networking. He alone just not accessed sites related to his job but also would love to access non-job related sites to feed his curious and hungry mind. He could go to forum sites and read a lot of different topics related to lifestyle like music, games, cool places and events, books, arts and crafts, news and newsletters and many more. Bougart would love to sign up to these social networking sites aside from the fact that most of them are totally free, they’re fun, and he can gain new friends too.

Some common sites he’d like to access most of the time are the following: Friendster, face book, digg, jango, istorya, mandaueonline to name a few and a lot, lots more worldwide. However, of course, he gathers those sites through the help of Mr. Google, Mrs. Yahoo and Ms. MSN.

Social Networking has been one of Bougart’s sources of rich information, power and success.  He’s able to learn from a network of friends that are sociable, gregarious and super amiable. Although there’s always a catch, we differ from each other. Different is good. Two different worlds can always be united.  Unity in diversity via social networking. Thanks to social networking, we won’t only combine two different worlds but the whole infinite universe online.